A diagram showing all of the different ways people socially connect with each other across the world through various communication channels.

Connecting with Others

Our connection to others is key to our survival. It is foundational to all human societies, to the bands that survived the last Ice Age, to the civilizations, ideas and endeavors we’ve touched upon in this website, to the resolution of today’s problems and aspirations; and to the world we dream of for our future.

  • Our Capacity for Social Connection

    Connecting with others, and the world around us, has been central to our survival. We evolved to go beyond the individual and transcend the “self”. This universal capacity makes us human and is responsible for our success on the planet.

  • Influence: Why We are Vulnerable to Persuasion

    Masters of influence know how to manipulate the cues that trigger our decision-making reflexes evolved as a species. Understanding how we make decisions, and how easily we can be influenced, can give us greater agency.

  • Stereotyping: What Is It and Can We Neutralize Its Effect?

    Our social identities come from a lot of places: our race, sex, age, political affiliations, medical diagnoses, schools, and favorite sports teams. Each of those identities comes along with a set of expectations or stereotypes.

More Featured Books

Featured Book

The Righteous Mind

Why Good People Are Divided by Politics and Religion

Jonanthan Haidt; reviewed by John Zada

We are without doubt living in an era of polarised thinking, marked by much bickering across social and political lines. But could positions of both side have roots in common moral foundations?

Featured Book

New World New Mind

Moving Toward Conscious Evolution

Robert Ornstein and Paul Ehrlich

Over millions of years, our minds evolved with quick reflexes to deal with sudden threats, which makes long-term threats like pollution and overpopulation invisible to us. Our survival now requires that we consciously evolve a new mind and new perceptions to adapt.

Featured Book

Moral Tribes

Emotion, Reason, and the Gap Between Us and Them

Joshua D. Greene

Our innate moral behavior evolved over millions of years to promote cooperation within our group. Each group has its own moral code, which provides a map for how individuals can live successfully within it. Our other innate tendency, to favor our group over all others, is something we need to understand and mitigate to address the existential challenges of our modern global society.

Featured Book

The Mountain People

Colin Turnbull

The story of the IK tribe of northeastern Uganda is a classic study of how a society’s concept of fairness and justice can quickly devolve when its people are cut off from their accustomed means of livelihood and forced to compete for their very survival.

Featured Book

The Matter with Things

Iain McGilchrist

One of McGilchrist’s central points is that our society is one in which we rely on representations of the world as our way of knowing it. Scientific theories expressed in mathematical form, economic models, photographs – all re-present the reality they purport to describe. 

Featured Book

Humanity on a Tightrope

Paul Ehrlich & Robert Ornstein

Psychologist Robert Ornstein and biologist Paul Ehrlich join forces to explain why the human race has reached its current perilous precipice. To sidestep the fate they say is now barreling towards us will require us to address our “empathy shortfall.”

Featured Book

Beyond Culture:

Edward T. Hall and Our Hidden Culture

Report by John Zada

Edward T. Hall, after spending his early adulthood working and travelling among non-Anglophones, both in the United States and in other parts of the world, became cognizant and fascinated in the deeper layers of culture that he claimed lie buried beneath those more obvious forms.